On Monday evening, Apple introduced its new streaming service Apple TV+. The new rival product to Amazon Prime, Netflix and co will be launched in autumn. Why Apple now also wants to open up the market for streaming providers is obvious, after all, the sales figures for iPhones have been falling for quite some time and as a global company you have to open up new markets in order to remain relevant. This will also include an own credit card and a payment platform for computer games. If you believe the New York Times, there are currently about two dozen in-house productions in the making which will go online in fall. In addition, apple wants to buy streaming channels, for example Arthouse Cinema and Home of Horror at Amazon Prime. The competition is definitely tough, as Amazon Prime and Netflix together currently dominate most of the market. Nevertheless, it will be interesting to see how Apple will present itself with Apple TV+ in fall, after all, according to current information, there will be a series by Stephen Spielberg and live talk shows by Oprah Winfrey.