The merger of Disney and TV giant Fox is complete. Thus Disney now not only completely owns all the rights on 20th Century Fox, but can also include some superheroes in the Marvel universe in the future. Disney has also taken over the assets of X-Men and Deadpool. Disney boss Bob Iger comments: " “Our acquisition of 21st Century Fox was driven by our strong belief that the addition of these great businesses, brands, franchises and talent will allow us to move faster, reach farther and aim higher, especially when it comes to building direct connections with consumers.” ". He also said that Disney has never been short on ambition and he is rapidly transforming Disney in order to thrive in this new and exciting time. Another coup Disney has achieved is an attractive participation in the Hulu streaming service. Thus the next step has been taken to make its upcoming streaming service Disney+, even more exclusive and the competition less attractive.