"Encanto: The Title Song "We Don't Talk About Bruno" Is a Huge Hit

Even "Let It Go" can hardly compete with this song

by Pierre Lorenz on January 20, 2022

Just about everyone knows the "Frozen" song "Let It Go", which was magnificently sung by US star Idina Menzel and surely played in millions of children's rooms. One could almost think that this is the most successful Disney song of all time, but we were taught otherwise this week. As revealed by the US Billboard charts, the title song of "Encanto", called "We Don't Talk About Bruno", is now the most successful Disney song in over 26 years. The first spot on the US charts certainly does justice to the splendid animated film, as it was able to convince critics and Disney fans alike in spite of the circumstances, which were not always simple due to the pandemic. The TikTok platform probably played a significant part in the success, as the hashtag "Encanto" really took off there with billions of views. If you have a Disney+ subscription and haven't seen the film yet, you should do so quickly - and not just because of the highly popular theme song. 

Image of Aquaman 2: The Lost Kingdom, LotR: The Rings of Power, Black Panther 2© Disney